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Business-to-business marketing communications : value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.
Author
Rizomyliotis, Ioannis.
Published
Cham, Switzerland : Palgrave Macmillan, 2017.
Call Number
658.804 R627B 2017
Location
Songkhla
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Integrated marketing communications : an strategic brand perspective / Daniel Felipe, Cuervo Castellanos.
Author
Felipe, Daniel.
Published
Saarbrucken, Germany : Scholars' Press , c2016.
Call Number
658.827 F315I 2016
Location
Songkhla
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Author
Clow, Kenneth E.
Published
Harlow, Essex : Pearson education limited, c2014.
Call Number
659.1 C648I 2014
Location
Songkhla
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Strategic integrated marketing communications / Larry Percy.
Author
Percy, Larry.
Published
Abingdon, Oxon : Routledge, c2014.
Call Number
658.802 P431S 2014
Location
Songkhla
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch.
Author
Belch, George E.
Published
[Singapore] : McGraw-Hill Education, c2015.
Call Number
659.1 B427A 2015
Location
Songkhla
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Author
Belch, George E.,
Published
Boston : McGraw-Hill, 2004.
Call Number
659.1 B427A 2004
Location
Phatthalung
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Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.
Author
Wind, Yoram.
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., c2016.
Call Number
659.1 W763B 2016
Location
Songkhla
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InTegrated Retail Marketing Communication / G.P. Sudhakar.
Author
Sudhakar, G.P.
Published
New Delhi : PHI Learning Private Limited, c2013.
Call Number
658.802 S943I 2013
Location
Songkhla
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